Privacy Policy

Avondale Finance Limited, a company registered in England and Wales with Company Number 14338872, owns and operates this website. The registered office is located at Avondale Finance Ltd., Station Business Centre, 1 Victoria Street, Chadderton, Oldham, England, OL9 0HH.

1.Introduction:

This Privacy Policy outlines the information collection, usage, and disclosure practices concerning our services ("Services") and the use of our website, www.avondalefinance.co.uk ("Website"). It complements our terms and conditions, along with any referenced documents. Please review other websites' privacy statements when our Website or Services contain links to third-party sites not covered by this policy.

We aim for clarity in this Privacy Policy. Carefully read and understand our information treatment policies. Your use or access of our Website or Services implies agreement with the collection, use, and disclosure of information as per this Privacy Policy. Updates may occur, and your continued use indicates acceptance of such changes. The last update, on 12th December 2023, includes provisions related to GDPR. Regularly check for updates.

By using our Website, your acceptance of this Privacy Policy is assumed from your first use. If you disagree, cease using the Website immediately.

You retain the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We prefer addressing your concerns directly, so contact us first. Keep your personal data accurate and inform us of changes during our association.

For comments on this Privacy Policy, email us at info@avondalefinance.co.uk.

2. Who We Are

2.1 In accordance with the General Data Protection Regulation (GDPR) - Regulation (EU) 2016/679, we, as the 'data controller,' provide the following details:
Website Address: www.avondalefinance.co.uk
Company Name: Avondale Finance Ltd
Registered Address: Avondale Finance Ltd., Station Business Centre, 1 Victoria Street, Chadderton, Oldham, England, OL9 0HH

2.2 We value your privacy rights and will handle personal information about or provided by you in line with Data Protection Legislation. For this Privacy Policy, Data Protection Legislation includes (i) the General Data Protection Regulation ((EU) 2016/679) and related national laws until the GDPR is no longer applicable in the UK, and (ii) any succeeding legislation to the GDPR or the Data Protection Act 1998, along with other relevant privacy laws.

3. What We May Collect

3.1 Personal data, or personal information, refers to any information identifying an individual, excluding anonymous data.

3.2 We may collect, use, store, and transfer various personal data grouped as follows:

Identity Data: First name, last name, username, or similar identifiers obtained when you contact us.

Contact Data: Billing address, invoicing address, email address, and telephone numbers.

Technical Data: Internet protocol (IP) address, login data, browser type and version, time zone setting, location, and device-related information.

Usage Data: Information about your use of our Website and Services.

Marketing and Communications Data: Preferences for receiving marketing materials and communication preferences.

Interaction Data: Information provided on discussion forums on the Website.

Cookies Data: Utilisation of "cookies" for enhancing user experience and gathering website visit information.

Third Parties and Information from Other Sources: Information received from other websites we operate or through our services, and collaboration with third parties.

Analytics: Third-party analytics services (e.g., Google Analytics) for evaluating website use, compiling reports, and analysing demographic and performance data.

3.3 We collect, use, and share Aggregated Data, such as statistical or demographic data, which does not directly or indirectly reveal your identity. Aggregated Data may be derived from personal data but is not considered personal data under the law.

3.4 We do not collect Special Categories of Personal Data or information about criminal convictions and offences.

3.5 Under GDPR, we process personal data lawfully, fairly, and transparently, relying on specific legal bases, including consent, contract performance, legal obligations, vital interests, public interest, and legitimate interests.

3.6 If we receive personal information from another data subject while providing services, you are responsible for ensuring they are aware of and consent to this Privacy Policy.

3.7 At times, we may appropriately combine your information with other data we hold, such as your name with geographic location or browsing history.

4. How We Collect and Use Your Data

4.1 We (or third-party data processors, agents, and subcontractors acting on our behalf) may collect, store, and use your personal information through various methods:

Direct Interactions: You provide information by filling in forms on our Website, corresponding via post, phone, email, or other means. This includes data when you:

a) Present Website content;

b) Use any of our Services;

c) Create an account on our Website;

d) Subscribe to our Services or publications;

e) Request marketing materials;

f) Enter a competition, promotion, or survey; or

g) Provide feedback.

4.2 In addition, we may use the information for the following purposes:

a) Personalise your Website experience and deliver content of interest.

b) Administer contests, promotions, surveys, or other site features.

c) Send periodic emails if you opt-in for our newsletter; to opt-out, refer to the section below.

d) Effectively present Website content to you.

e) Provide information and services you request or believe may interest you.

f) Fulfil our contractual obligations.

g) Provide relevant Services.

h) Inform you about our charges.

4.3 If you are an existing customer, we will only contact you electronically regarding similar products or services.

4.4 New customers will only be contacted if they agree.

4.5 We may keep confidential records of frequently used links to enhance the provision of helpful information, ensuring your identity remains anonymous.

4.6 To restrict data use, contact us at info@avondalefinance.co.uk, but note this may limit our ability to provide optimal services.

4.7 Collection of personal data may be required by law, limiting services if data is not provided.

4.8 We use personal data based on legal grounds:

a) To perform or enter into a contract with you.

b) For legitimate interests, balancing your rights.

c) To comply with legal or regulatory obligations.

4.9 Consent is rarely the basis for processing, except for marketing communications. You can withdraw consent anytime.

4.10 With your permission, we may use your data for marketing purposes, ensuring compliance with GDPR and Privacy Regulations. We commit to not engaging in unsolicited marketing or spam, and you can opt-out at any time.

5. Cookies

5.1 All cookies employed on our website adhere to the current English and EU Cookie Law.

5.2 We utilise cookies to differentiate users and enhance our Website. For detailed cookie information, kindly refer to our Cookie Policy at https://www.avondalefinance.co.uk/cookie-policy.

6. Where We Store Your Data and Security

6.1 We may transfer your collected data outside the European Economic Area (EEA) for order fulfilment, service provision, and payment processing. If data is stored or transferred outside the EEA, we ensure its secure treatment by taking reasonable steps, such as using legally binding contractual terms and EU-approved Model Contractual Arrangements. Your acceptance of this Privacy Policy implies consent for data storage or transfer outside the EEA when necessary.

6.2 When using US-based providers, data may be transferred to them if they adhere to the Privacy Shield, ensuring protection similar to data shared within Europe and the US.

6.3 Data security is a top priority. We implement physical, electronic, and managerial procedures to safeguard collected data. Access to your personal data is limited to authorised employees, agents, contractors, and third parties with a business need, subject to confidentiality obligations.

6.4 Procedures are in place to address suspected personal data breaches, with notifications to you and relevant regulators when legally required.

6.5 By providing your personal data, you agree to these security measures, and we strive to keep your data secure.

6.6 Payments made by you are encrypted for security.

6.7 Security measures like firewalls are implemented to protect data and maintain a high level of security.

6.8 While we take security measures, data transmission over the internet may not be entirely secure. You are advised to take precautions when sending data via the internet, acknowledging the risk.

6.9 If provided a password upon registration, it must be kept confidential, and sharing is discouraged.

6.10 Personal data is retained for the duration of our relationship and up to seven years after its end, ensuring compliance with legislative and regulatory requirements.

7. Disclosing Your Information

We are permitted to disclose your information in the following scenarios:

7.1 Disclosures related to selling our business, sharing within our group, legal obligations, or protecting property, safety, or rights.

7.2 Contracts with third parties for services may involve data access. The third party with access includes Marketing Adviser Ltd.

7.3 When data is required for specific purposes, steps are taken to ensure its safe and secure handling, following GDPR and legal requirements.

8. Your Rights

8.1 When submitting information via our Website, options to restrict data use are provided. Under GDPR, you have the right to request access, deletion, correction, or portability of your personal data, be informed about data processing, restrict processing, object to processing, and complain to a supervisory authority.

8.2 Rights related to automated decision-making and profiling are also applicable.

8.3 You can enforce these rights or inquire about our Website and Privacy Policy by contacting us at Avondale Finance Ltd., Station Business Centre, 1 Victoria Street, Chadderton, Oldham, England, OL9 0HH, or email: info@avondalefinance.co.uk.

9. Links to Other Sites

Our terms and policies do not apply to websites accessed via links from our Website. We recommend checking the privacy policies of such websites before providing any data.

10. Changes

Changes to our Privacy Policy will be posted on this page. Email notifications may also be sent.

11. Automated Decision-Making and Profiling

You have the right to challenge decisions made through automated processes that significantly affect you, with options for human intervention and explanation.

12. Terms and Conditions

Visit our Terms and Conditions section here for usage, disclaimers, and liability limitations governing our Website.

13. Your Consent

By using our Website, you consent to our Privacy Policy.

14. Dispute Resolution

Efforts will be made to negotiate and settle disputes arising from or related to this Privacy Policy. If unresolved, structured negotiations or mediation may be proposed before resorting to litigation. Disputes will not affect ongoing obligations under this Privacy Policy.